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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
A custom-built Shopify storefront bringing Kerala’s electronics retail into a fast, easy-to-manage digital experience.
Since 1998, Oxygen Digital Shop has been South India’s most trusted name in consumer electronics, serving customers across Kerala through a growing network of stores and an online presence spanning mobiles, laptops, kitchen appliances, refrigerators, and more. The brand’s reputation rests on honest advice and genuine, authorised-channel products.
But growth had outpaced the platform behind it. Oxygen’s online store ran on Magento, where even routine work needed a developer. Product updates, festive campaigns, and small fixes all sat in a queue, costing time at exactly the moments speed mattered most, like the run-up to Onam or a new phone launch.
Oxygen needed a platform that matched how the business actually runs: multi-brand, high-SKU, and increasingly omnichannel, with stores across Kerala that all need to show the same stock position as the website.
We migrated Oxygen’s full catalogue, customer data, and order history from Magento to Shopify, with no disruption to day-to-day trading.
On top of that, we built a custom theme with festive, high-impact templates, clear category and brand navigation for a wide product range, and a streamlined checkout designed to reduce drop-off.
Behind the scenes, we connected Oxygen’s SAP inventory system to Shopify through a custom integration, so stock levels update automatically across the storefront and stores, and the team no longer reconciles inventory by hand.
The result is a single system instead of two: one that reflects Oxygen’s actual catalogue structure and one the team can operate without waiting on development cycles.
Oxygen’s new Shopify storefront finally moves at the pace of the business. Stock stays accurate across every channel through real-time SAP sync. Festive campaigns launch on schedule instead of on developer availability. And customers move through a faster, cleaner path from browsing to checkout.
One customer described the new site as clean and easy to use, which is the kind of quiet endorsement Oxygen was after: not flashy, just working.
With the technical overhead gone, Oxygen can focus on what has set it apart for nearly three decades: honest advice and genuine products.