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ClipartSet.

Clipart-set-logo

A user-friendly Shopify eCommerce website with a diverse
clipart library for graphic designers, freelancers and DIY
enthusiasts.

Technology Used

Website

An Overview

ClipartSet, created by Sweans Technologies Ltd., is a leading provider of digital design resources based in London. Since its establishment in 2004, ClipartSet has been dedicated to enriching the creative community with high-quality digital assets. The diverse range of products includes watercolour clipart, textures and patterns, Canva templates, and high-resolution images, all crafted to elevate any project. With user-friendly licensing options, personal and commercial users can enjoy the flexibility to use the products across countless creative endeavours.

clipart-mobile-view
clip art set

Here are some digital products crafted by ClipartSet:

  • Watercolour Cliparts: This hallmark product is perfect for elegance and artistic flair.
  • Textures and Patterns: These range from subtle to striking textures and patterns, ideal for enhancing backgrounds or creating standout features.
  • Canva Templates: These intuitive templates streamline your creative workflow, catering to beginners and seasoned professionals.
  • High-Resolution Images: All these assets come in 300 DPI and 4K resolutions, guaranteeing premium quality for print and digital applications.

 

During the challenging times of COVID-19, ClipartSet emerged from a desire to infuse creativity and joy into a world in need. Originally called BrushstrokeArts, the transformation into a leading force in the creative industry was swift, marked by dedication to quality and innovation.

The dynamic team comprises artists and designers with diverse backgrounds, including graduates with master’s degrees in Fine Arts and Graphic Design. Together, they labour tirelessly to craft products that go above and beyond to exceed client expectations worldwide. From humble beginnings, receiving glowing accolades on platforms like CreativeMarket and Etsy, to the current status serving an extensive spectrum of customers, the journey emphasises excellence and customer satisfaction.

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ClipartSet eCommerce Site Design with Shopify and Dawn Theme

The ClipartSet Shopify eCommerce site has a striking design crafted with the exclusive Dawn theme. This custom design elevates the website’s aesthetic appeal and functionality, enhancing the user experience. With its sleek layout and intuitive navigation, visitors can effortlessly browse through the diverse range of clipart collections. The Dawn theme allows for seamless integration of essential features, ensuring smooth transactions and easy checkout processes. The design elements are thoughtfully curated to reflect the brand’s identity while maintaining a modern and visually appealing interface.

Here's a breakdown of how the website contributes to its goals:

Clip-art-site-offers-and-products

Constructing a High-Performance Custom Shopify Website

ClipartSet, a venture by Sweans Technologies, has embraced the dynamic landscape of eCommerce through its Shopify development. Sweans, a seasoned player in the digital solutions domain, has skillfully leveraged Shopify’s versatile platform to propel ClipartSet into online retail.

  • Sweans ensured that the Shopify store design reflected the essence of ClipartSet’s brand identity, captivating visitors and encouraging exploration.
  • Prioritise on seamless navigation and aesthetic appeal for an enhanced user experience.
  • Develop a responsive design ensuring a seamless transition across devices.
  • Implemented robust features to streamline the shopping experience, ensuring ease of use for customers.
  • Use inventory management tools for efficient operations and stock control.
  • Equip the platform to accommodate expansion effortlessly as the business grows.
  • Designed the store to easily add new products, optimise for SEO, and integrate third-party applications.
  • Implement a scalable framework to support future enhancements and modifications.
  • Employ Shopify’s analytics capabilities to gain insights into customer behaviour, sales trends, and marketing performance.
  • Leveraged analytics to refine strategies, enhance product offerings, and maximise profitability.

In essence, the Shopify eCommerce development of ClipartSet by Sweans exemplifies a harmonious fusion of technology and creativity. By leveraging the power of Shopify’s platform, Sweans has provided ClipartSet with a robust foundation for success in the competitive world of online retail. With a focus on innovation, scalability, and user-centric design, ClipartSet’s Shopify store will redefine the digital shopping experience.

Integration of Klaviyo Email Marketing for ClipartSet eCommerce Site

Some of the Key Automated Workflows were:

  • Welcome Series: A warm welcome email sequence is triggered upon customer signup, introducing ClipartSet and its offerings and highlighting valuable resources.
  • Abandoned Cart Recovery: Email marketing specialists send automated emails to customers who leave items in their cart without completing the purchase. These emails remind them of the abandoned items and incentivise them to return and complete the checkout process.
  • Browse Abandonment:  Klaviyo allows us to capture customer browsing behaviour. We can trigger emails reminding customers of products they viewed but didn’t add to their cart, re-sparking their interest.
  • Win-Back Campaigns:  Re-engage inactive subscribers with targeted campaigns showcasing new product lines, special offers, or personalised recommendations based on past purchases.
  • Post-Purchase Upsells & Cross-Sells: Automated email sequences triggered after a purchase can recommend complementary products, upsell premium options, or offer loyalty program incentives.
  • Transactional Emails: Klaviyo integrates with ClipartSet’s eCommerce platform to deliver automated transactional emails like order confirmations, shipping updates and delivery notifications.

 

The integration of Klaviyo email marketing has helped the specialists execute all flows seamlessly, from welcoming new subscribers to recovering abandoned carts and driving revenue through targeted campaigns. By leveraging Klaviyo’s advanced features and automation capabilities, ClipartSet continues to deliver personalised and engaging email experiences that drive customer loyalty and business growth.

Clip-art-site-mobile-view (1)

Adding ClipartSet with Google Shopping to Boost Traffic

We integrated the ClipartSet site with Google Shopping to enhance the reach and boost sales. With the power of Google’s vast user base and intuitive shopping platform, ClipartSet can significantly amplify its online presence and attract a broader audience. Adding ClipartSet to Google Shopping can be a great way to reach a wider audience and attract potential customers with high-purchase intent.

Here's a breakdown of our strategic process:

  • Sign up for a Google Merchant Center (GMC) account. It is where we’ll manage our product information and feed it to Google Shopping.
  • Verify the website ownership through various methods offered by Google.
  • Compile a detailed product feed including high-quality images, titles, descriptions, accurate pricing, and relevant product attributes (category, colour, etc.)
  • Google offers tools and specifications to ensure product feed is formatted correctly. We submit the feed manually or set up an automated upload process.
  • Our specialists regularly monitor the Google Shopping performance and tweak the product feed or ad campaigns to improve click-through rates and conversions.
  • Ensure the product information is up-to-date and pricing is accurate to avoid misleading customers.
  • Use clear images that showcase the clipart sets in the best light.
  • Write informative and engaging product descriptions that highlight the benefits of the clipart.
  • Research the competitors and price the clipart sets competitively.

We followed these steps to optimise the presence of ClipartSet on Google Shopping. There was a gain of valuable exposure and attracted a steady stream of free traffic from prospective customers looking for high-quality clipart. Our ongoing maintenance and optimisation will maximise the success of the ClipartSet website.

Search Engine Optimisation (SEO)

We executed a comprehensive Search Engine Optimisation (SEO) campaign for ClipartSet, a Shopify-based eCommerce website specialising in clipart and digital graphics. The endeavour aimed to enhance the website’s visibility, drive organic traffic, and improve its ranking on search engine result pages (SERPs). Through Shopify SEO techniques and best practices, Sweans’ content writers and SEO strategists optimised the website to achieve these objectives.

Some of the Key Automated Workflows were:

  • Keyword Research and Optimisation: Using tools like Google Keyword Planner and SEMrush, the team identified target keywords related to clipart, digital graphics, and related niches. We placed these keywords strategically into various on-page elements such as meta tags, titles, headings, and product descriptions to improve the website’s relevance and visibility for search queries.
  • Content Optimisation: Our writers crafted engaging, informative, and keyword-rich content for product pages, category descriptions, and blog posts. By naturally adding target keywords within the content, they ensured that each page provided value to both users and search engines. Further, the team implemented schema markup to enhance the visibility of product information in SERPs, thereby increasing click-through rates.
  • Technical SEO: We performed a comprehensive audit of ClipartSet’s Shopify website to identify and address any technical SEO issues that could hinder its performance. It included optimising website speed, improving mobile responsiveness, fixing crawl errors, and implementing canonical tags to prevent duplicate content issues. Furthermore, the team optimised the website’s URL structure, navigation, and internal linking to enhance crawl ability and indexation by search engine bots.
  • Backlink Building and Off-Page Optimisation: We focused on off-page SEO tactics to build authoritative backlinks and bolster ClipartSet’s domain authority. Through manual outreach, guest blogging, and participation in relevant industry forums and communities, our SEO team secured high-quality backlinks from reputable websites.
  • Continuous Monitoring and Analysis: We adopted a data-driven approach to SEO, continuously monitoring the performance of ClipartSet’s website using tools like Google Analytics and Google Search Console. Regular performance reports and analytics insights allowed the team to identify areas for improvement, refine SEO strategies, and adapt to algorithmic changes.

Our SEO efforts for ClipartSet’s Shopify eCommerce website encompassed a holistic approach, combining meticulous keyword research, content optimisation, technical enhancements, and off-page strategies. Through these endeavours, the website achieved improved visibility, organic traffic growth, and higher rankings on SERPs, ultimately driving business success for ClipartSet in the highly competitive digital marketplace.

clipartset

Incorporating ClipartSet eCommerce Site with Pinterest Feeds

We integrated the site with Pinterest feeds, offering a strategic advantage to expand the reach of ClipartSet’s products and enhance visibility. By incorporating the product feed and catalogues into Pinterest, ClipartSet can tap into a vast user base and drive traffic to its eCommerce site.

Here's how we seamlessly add ClipartSet to Pinterest feeds and verify the integration:

  • Choose the appropriate catalogue type based on the product offerings, whether a standard product feed or a dynamic retargeting feed.
  • Connect the product feed provided by ClipartSet to the Pinterest Catalog, ensuring all product information is accurately synchronised.
  • Conduct a thorough review of the product feed to ensure all items are correctly mapped and categorised within the Pinterest Catalog.
  • Customise the catalogue by adding additional product attributes, such as descriptions, prices, and images, to enhance the browsing experience on Pinterest.
  • Enable Rich Pins for ClipartSet products to provide users with additional information directly within their Pinterest feeds, enhancing engagement and click-through rates.
  • Once the catalogue setup is complete, publish it on Pinterest to make ClipartSet products accessible to users browsing the platform.
  • Perform a test run by searching for ClipartSet products on Pinterest to ensure they appear correctly in search results and feeds.
  • Continuously monitor the performance of ClipartSet products on Pinterest, analysing metrics such as impressions, clicks, and conversions to optimise the integration further.

By following these steps, ClipartSet can seamlessly integrate its eCommerce site with Pinterest feeds, using the visual discovery capabilities of the platform to reach a broader audience and drive sales.

Launch

Before the official launch, our Quality Assurance (QA) engineers performed rigorous testing protocols to identify and rectify potential glitches or inconsistencies. We actively solicited user feedback and incorporated it to refine the user experience further. It ensured a seamless browsing and purchasing journey for customers.


With planning and diligent execution, ClipartSet’s Shopify eCommerce website was ready for the much-anticipated go-live on 14 March 2024. We accompanied the launch with a comprehensive marketing strategy to maximise visibility and drive traffic to the platform. This strategy included social media campaigns, email newsletters, and influencer partnerships.

Results

The launch of ClipartSet’s Shopify eCommerce website marked a significant milestone, yielding tangible results that underscore the effectiveness of our strategic approach. The optimisation efforts across product listings, content, and checkout processes yielded substantial improvements in conversion rates, with a 25% increase in overall sales and a significant 30% uptick in conversions from mobile devices, reflecting enhanced user experience across platforms.


Ultimately, there were heightened customer engagement metrics, including a 50% surge in email newsletter open rates and a notable 20% increase in repeat purchases, demonstrating the effectiveness of our engagement strategies in promoting long-term customer loyalty.

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