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Neja Fathima - HR Executive

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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

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The Cabinet Club.

A custom Shopify storefront for The Cabinet Club, created to reflect the brand’s exclusive, high-end cigar heritage through a refined and user-friendly shopping experience.

An Overview

Based in Kuwait, the Cabinet Club is a luxury cigar boutique offering premium Cuban cigars, accessories and lifestyle products. The brand is built on exclusivity, craftsmanship and tradition. To bring this identity online, they required a carefully designed Shopify store that felt like entering an exclusive cigar lounge while providing a smooth and reliable shopping experience.

Our objective was to develop a Shopify storefront that reflected their premium positioning and delivered a trusted, elegant and fully responsive customer experience.

To align with its tech-driven identity, Tapwise needed a complete website revamp that captured its spirit of innovation, creativity, and trust. The goal was to move from WordPress to Shopify and build a platform that feels faster, looks better, and converts more effectively.

Mobile mockup of the cabinet club site.
Cigar collection from the cabinet club

Main Goals and Objectives

  • Enhance Brand Perception
    Create a sophisticated online presence that matches the heritage and exclusivity of the cigar industry.
  • Clear and Curated Navigation
    Organise cigars and accessories by brand, origin and product type in a way that feels intuitive and refined.
  • Seamless Mobile Experience
    Ensure fast loading, smooth interactions and high-quality presentation across all devices.
  • Age Verification
    Implement a tasteful age-gate in order to meet legal requirements without disrupting the brand’s visual identity.
  • Secure Payment Processing
    Integrate the Hazabe payment gateway to provide safe, reliable and efficient checkout experiences.
  • Scalable Backend Structure
    Build a flexible Shopify setup that allows for easy product growth and future marketing additions.
  • High-Quality Product Pages
    Present cigars and accessories with clear descriptions, premium imagery and detailed information.
Laptop mockup of The cabinet club website

Building a Custom Shopify Experience for Tapwise

To meet the brand’s requirements, we delivered a fully customised Shopify solution that emphasised premium design, clarity and performance.

Custom Theme Design

We created a bespoke theme using a rich colour palette, refined typography and subtle textural details inspired by luxury cigar culture.

Structured Navigation

The multi-level navigation allows customers to browse cigars by brand, category and accessory type, ensuring easy discovery for both enthusiasts and newcomers.

Age-Gate Integration

A clean, unobtrusive age-verification screen was added to comply with regulations while maintaining a polished appearance.

Responsive and Fast Mobile Experience

We prioritised mobile-first design to ensure consistent performance, fast loading and effortless readability.

Optimised Product Pages

Product pages were designed with a clear layout, high-quality imagery and informative descriptions that support confident purchasing decisions.

Payment Gateway Integration

We integrated Hazabe as the primary payment gateway in order to provide secure and seamless transactions. The checkout experience was refined to suit the store’s premium aesthetic and to ensure reliability for all purchases.

Performance Improvements

We used lazy loading, image compression and code optimisation techniques to create a fast and smooth browsing experience across the site.

The Cabinet Club Tablet view

The Outcome

  • A refined, professional and visually cohesive online presence that reflects The Cabinet Club’s premium identity.
  • Improved product discovery through an organised and intuitive navigation structure.
  • A faster and more engaging mobile experience that supports higher customer satisfaction.
  • A compliant and well-designed age-verification process.
  • Reliable and secure checkouts.
  • A scalable foundation that supports future product expansions and brand developments.

Looking to Build a Premium Shopify Store?

We create elegant, performance-driven Shopify experiences for luxury and lifestyle brands.
Contact us to begin your project.

The Cabinet Club venue

See Our Work.

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