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Neja Fathima - HR Executive

TYPICALLY REPLIES WITHIN 24 HOURS

“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

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MyHome by Chemex.

A premium Shopify theme, customised for the UAE’s trusted name in professional and household cleaning solutions.

An Overview

Founded in 2007, Eurotek Cleaning Equipment Trading LLC has spent over 15 years supplying high-quality cleaning equipment, tools, and chemicals to commercial, industrial, and residential customers across the UAE. Trading under the Chemex brand through its MyHome online store, the company had already built a loyal customer base offline and wanted its digital storefront to carry the same trust and professionalism. Rather than a rebuild, Chemex MyHome came to Sweans Technology to take a premium, feature-rich Shopify theme and shape it into something that felt distinctly their own: a cleaner visual identity, sharper content, and a layout built around how their customers actually shop.

Main Goals and Objectives

  • A storefront that matches the catalogue. Give a well-established supplier of institutional and household cleaning products a store that reflects the true scale of its range, from cleaning liquids and machines to equipment and tools, window cleaning systems, trollies and carts, paper products, dispensers, and hand dryers
  • Easy navigation for two different audiences. Organise a wide and varied product range so household shoppers and institutional buyers can each reach the right category without friction.
  • A minimalist, trust-building design. Reinforce Chemex’s reputation for reliability, built over 15+ years in the UAE market, through a cleaner visual identity.
  • Better product discovery. Clearer category imagery, streamlined menus, and a more prominent search bar so shoppers find what they need faster.
  • Promotions that feel premium, not crowded. Give sale items, offers, and new arrivals room to stand out rather than compete for attention.
  • Support for how local customers shop. AED pricing, an express shipping threshold, and clear contact details for trade and bulk enquiries.
  • One consistent brand identity. Tie the Chemex and MyHome identities together across every page of the store.

Our Strategic Approach to Refreshing the Experience

This wasn’t a from-scratch build. The project centred on customising an existing premium Shopify theme to get more out of what was already there. We took the theme’s flexible foundation and reworked it around Chemex MyHome’s brand and catalogue, adjusting the content and layout until the store felt tailored rather than templated.

  • Homepage hierarchy. We tightened the flow of hero messaging, categories, and promotions so the page reads logically from first scroll to last.
  • Aesthetic refinement. Typography, colour use, and imagery were adjusted to feel more premium and to sit consistently with the brand’s blue and red identity.
  • Restructured collections. Product categories were reorganised so a household buyer looking for cleaning liquids and an institutional buyer sourcing trollies, dispensers, or hand dryers can both find what they need quickly.
  • Sharper brand content. We polished supporting content, including the About Us story and category descriptions, to better communicate Chemex’s 15+ years of experience without losing the practicality its commercial customers expect.

The result is a store that keeps the robustness of a premium Shopify theme but feels tailored, credible, and easy to shop: a digital experience that matches the trust Chemex has built with its customers over nearly two decades.

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