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An Overview of Latest SEO Trends
As we’re looking forward to 2024, it’s paramount to understand the latest SEO trends to execute strategies and gain online visibility. If you’re a digital marketer or business owner, you should keep your insights up-to-date with the SEO trends for 2024. It can help your website rank higher, reach prospective customers and stay ahead of the curve in your industry.
SEO and Digital Marketing are highly volatile. And it’s going to evolve in the next year tremendously. With Google search algorithms increasingly adopting AI, we should intelligently approach SEO. In 2023, we witnessed this phenomenon, which made an incredible SEO evolution.
Here, I’ve listed 9 top SEO trends for 2024 to make your content marketing efforts yield.
- Quality Content Matters!
- AI for SEO Assistance
- Google Search Generative Experience (SGE)
- Concentrate on Core Web Vitals and User Experience (UX)
- Consider E-E-A-T Factors
- Emphasise Mobile-First Approach
- Use Video Content
- Voice Search Optimisation
- Build Local SEO Strategies
1. Quality Content Matters!
Absolutely! High-quality content will not just survive. But make a longing impression in 2024. Offer relevant, meaningful content to your audiences so that you can adapt to the fast-evolving digital landscape. With this said, understand that Google crawlers are even more sophisticated than you think.
You should highlight relevancy, meaningfulness and trust to rank your articles higher in search engines (We’ll talk about E-E-A-T Factors later in this article). If you like to stand out in the crowd, put your maximum effort into your content. Also, provide credible, genuine and informative content that can boost your SEO in 2024.
2. AI for SEO Assistance
Google has clearly stated that what matters most is creating high-quality content. Google doesn’t care if the content was produced by human writers or artificial intelligence (AI). To Google, these paths are equivalent as far as the information is meaningful, pertinent, and educational to readers.
We can’t break the code of Google by generating the content using AI and ultimately get away. You can use AI tools to optimise the existing content and perform analysis, but it cannot be a reliable alternative to provide high-quality content. With Google introducing SpamBrain, assessing spammy or irrelevant content would be daunting to rank your website.
3. Google Search Generative Experience (SGE)
With its AI/LLM capabilities, Google launched the Search Generative Experience (SGE) programme for users in May 2023. Since Google’s Search Experience is no longer in beta testing, you can expect a 20% to 60% drop in organic traffic.
The full roll-out of SGE will continue in 2024, with users experiencing a gradation in the visual appearance of Search Engine Results. Therefore, it’s essential to curate informative and excellent content that improves the value of your website. Also, results from the SGE can influenced by structured data. It will take a lot of work to collect data and analyse SEO results.
4. Concentrate on Core Web Vitals and User Experience (UX)
User experience (UX) mainly depends on two predominant factors: speed and functionality of a website. According to Google, speed is considered the official ranking factor in 2018. Speed will continue to gain prominence as one of the 2024 SEO trends. Google’s Core Web Vitals measure website speed, responsiveness and visual stability.
The metrics for calculating Core Web Vitals include:
- Largest Contentful Paint (LCP): The render time of the large visible picture or text block within the viewport, measured from the moment the user initially navigates to the website.
- First Input Delay (FID): Aids in measuring the initial user impression of the responsiveness and interaction of your website.
- Cumulative Layout Shift (CLS): Measurement of the biggest spike in layout change scores for each unanticipated layout shift that happens during a page lifetime.
You’re most likely to appear higher in search engine results if your website offers an exceptional user experience. Therefore, to improve your SEO performance, you must dedicate time to optimising the page loading times, mobile responsiveness, and visual stability.
5. Consider E-E-A-T Factors
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. People often misunderstand E-E-A-T factors as a component of Google’s ranking factor. But it’s Google’s Search Quality Rater Guidelines employed by individuals to evaluate the expertise of content creators. The “Experience” component emphasises that Google add value to the content with real-life experience on a topic.
Google will reward the pages where the author has relevant experience with the topic or article they’re discussing. Also, searchers can decide whether to pick the product or your service. “Trust” is another crucial component. Even if your pages seem Experienced, Expert or Authoritative, untrustworthy pages will have low E-E-A-T. Follow Google’s E-E-A-T guidance to build the trust level of Google’s quality raters.
6. Emphasise Mobile-First Approach
Google will consider the mobile responsiveness of your website as a ranking factor. If your site works seamlessly on mobile devices, it’ll have more chances to rank higher in the search results. In today’s digital landscape, businesses need a mobile-friendly site due to the increasing use of mobiles and tablets for browsing.
In 2024, web design agencies like Sweans will consider a mobile-first approach to providing excellent user experience. If your business wants to survive in the volatile and highly competitive market, you should design a mobile-friendly and blazing-fast website. Investing your time and money in developing a mobile-responsive site would be a decision you’ll never regret!
7. Use Video Content
Multimedia content like videos is gaining popularity on Google compared to 2022. Our tech experts predict that this SEO trend will continue to evolve in the next year. You should know that Google interprets search intent for keywords and industries differently. In 2024, businesses should employ creating content which reflects the customer journey. It’s ideal for website owners to add an informative YouTube video to their blogs or pages.
Since Google owns YouTube, this social media platform is where businesses should invest. Collecting video testimonials from customers and uploading them to your website and Google My Business (GMB) profile will definitely yield in 2024.
8. Voice Search Optimisation
Voice assistants like Alexa, Google Assistant and Apple Siri are becoming more popular. So, it’ll be a cornerstone of SEO trends in 2024. In 2019, Microsoft predicted that by 2024, over 50% of online searches will be made by voice search. Businesses should focus on optimising your websites for voice search. It’ll enable you to withstand competition and stand out from the crowd.
How can you optimise your website for voice search?
First and foremost, ensure your website is easily accessible and structured. Suppose you have a local business in the United Kingdom (UK), ensure that your contact information and opening hours are scannable for the voice assistants. It would help them pick up the information swiftly.
You can also employ long-conversational keywords to reflect the natural language users make when performing a voice search. Ultimately, offer relevant and meaningful FAQs (Frequently Asked Questions and Answers). It’ll enable your content to be easily understood by voice search algorithms.
9. Build Local SEO Strategies
Local businesses are going to bloom in the coming year, 2024! With the dominance of mobile devices and reliance on search engines to find local businesses, developing a Local SEO strategy is essential to attract nearby customers. It’s also will lead to a robust online presence.
You should consider optimising your web content by adding local SEO keywords and information about your location and services. If you’re a local business, ensure accurate business information on online directories like Google My Business and Yelp. While gently responding to negative feedback, encourage your customers to review your business. It’ll help create a notion of trustworthiness for prospective customers and retain your existing ones.
My Final Verdict on Top SEO Trends for 2024
With these 9 top SEO trends for 2024, you can drive more organic traffic and increase your website visibility in search results. Always remember approaches in SEO in 2024 might evolve. But your need to optimise your website SEO will remain constant. Regular algorithm updates and user behaviour changes will put you where you need to approach SEO strategically for online success. The top 12 eCommerce marketing agencies (for 2024) are masters at turning trendy SEO tactics into real, measurable growth for your online store. They understand what shoppers actually want and use that knowledge to build stunning product pages that convert.
In 2024, if you stay ahead of these 9 top SEO trends, you can sustain your business for long-term growth. Don’t wait for the future! Get a headstart and learn about the 9 top SEO trends for 2024 to maintain a competitive edge in the ever-evolving digital marketing landscape. So, what is your 2024 SEO strategy?
Q1) How will SGE affect SEO strategies?
While SGE may decrease page visits, it emphasises the importance of concise content that answers user queries directly. Focus on quality over quantity and ensure your content provides comprehensive, valuable information.
Q2) Will AI replace SEO professionals?
AI tools can enhance your SEO toolkit, but human expertise remains vital. AI excels at data analysis and automation, while humans provide strategic direction, critical thinking, and creative content development.
Q3) What’s the future of SEO?
SEO will continue to evolve with user behaviour and technological advancements. Expect an ongoing emphasis on user-centric content, personalisation and adaptation to emerging technologies like AI and voice search.
Q4) Can I ignore local SEO if I have a global website?
Local SEO optimisation can still benefit your global reach. Optimise local landing pages for specific regions and cities to attract relevant users and improve brand visibility.
Q5) How much should I invest in SEO?
SEO is an ongoing investment, but its return on investment can be substantial. The budget depends on your website size, industry competitiveness, and desired goals. Consider a mix of free and paid SEO strategies to maximise your reach within your budget.