User research involves gathering qualitative and quantitative data about your audience’s needs, motivations, expectations, and constraints to inform the development of digital solutions that effectively serve, satisfy, and delight them. It’s a vital part of an insight-led design process offering objective evidence for informed design decisions from the outset and throughout the project lifecycle to support iterative development and continuous improvement.
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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
