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We’re Looking for the best talent to join our team.

See the available job positions below

Presales Telemarketer

Senior Sales Executive

Magento Developer

Technical Proposal Writer – Web Design & Development

Social Media Trainee/Junior

Buzz Research

Digital Business Analyst

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Amrutha VP - HR Manager


“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”


Persona Development.

Our persona development services pinpoint essential traits and behaviours, guaranteeing that your marketing efforts strike a chord with potential customers.

Our Approach to Personas.



We commence development by conducting a 2-day workshop to understand you and your audience better. Supported by thorough audience research, we use exact data to initiate the creation of your persona.



We craft a summary detailing why the persona is drawn to your organisation, outlining the circumstances that led them to seek your organisation and their ultimate objective.



Demographic data forms the bedrock of our approach. We determine your audience’s age, gender, and socioeconomic background to construct your personas.


Pain Points.

Collaborating with you, we uncover the attitudes and concerns hindering your audience from engaging with your organisation’s products or services and strategies to reassure them.



Our personas encompass the features this audience considers while assessing alternative approaches/vendors and making intelligent decisions.



We’ll analyse your audience to uncover other predominant players who usually influence their purchasing decisions.

Why use personas?

We employ well-researched personas based on industry insights and transparent data.

Gain Customer Insights

Employing personas enables a profound understanding of your target audience, including their interests and online habits.

Enhance Service & Product Development

By comprehending your audience’s pain points and preferences, we can create offerings that better cater to their needs and foster loyalty.

Refine Marketing Communications

Personas offer a deep understanding of our target audience, allowing you to tailor your marketing efforts.

Asked Questions.

How Do You Create a Persona in Marketing?

Creating a persona in marketing involves crafting a semi-fictional representation of your ideal customer by conducting thorough research into their demographics, behaviour patterns, motivations, and pain points. This gathered information aids in understanding your customers’ needs and desires regarding your product or service. To develop a comprehensive persona, insights can be drawn from various data sources, including customer surveys, website analytics, social media interactions, and market research. Once established, this persona should guide all your marketing efforts, from shaping messaging to crafting content and designing advertisements.

When creating personas for your business, don’t complicate your marketing strategy. As a guideline, limiting the number of personas to five helps maintain focus on your target market and business objectives. The exact quantity of personas required will vary based on your unique business model and target audience. As experts in persona development, we advocate starting with a small number and expanding gradually as necessary. This approach ensures a comprehensive understanding of your customers, enabling the creation of targeted marketing campaigns that resonate with your audience.

Using buyer personas in marketing involves crafting detailed profiles of your ideal customers. It enables tailoring marketing efforts to resonate with their specific needs and preferences, ensuring the delivery of the right message at the right time. This targeted approach can yield heightened engagement, increased conversion rates, and enhanced customer satisfaction. Overall, leveraging buyer personas in marketing is a potent strategy for achieving focus and effectiveness in reaching your ideal audience.