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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”

EMAIL

Email Marketing.

As a premier email marketing agency in London, we craft impactful email marketing strategies to propel our client’s business objectives forward. The size of your email list is a crucial metric for valuing your Shopify store, reflecting both customer reach and market influence.

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We Help With.

one

Email Designs.

We design email marketing templates and ongoing creatives for marketing campaigns.

two

Personalised
emails with Klaviyo.

We specialise in using Klaviyo to craft personalised emails that resonate with your audience.

three

Regular Promotional Emails.

We send regular promotional emails to keep your audience in the loop about exciting offers, new products and exclusive discounts.

Our Offerings.

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Welcome Emails

Set the tone for new subscribers and introduce them to your brand with a series of welcome emails.

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Promotional Campaigns

Create and manage promotional email campaigns to highlight special offers, new products and critical sales events.

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Transactional Emails

Designing and automating transactional emails, such as order confirmations and shipping notifications, enhancing customer experience.

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Re-engagement Emails

We craft strategies to re-engage inactive subscribers and bring them back to your store with irresistible offers and updates.

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Loyalty and Reward Emails

Encouraging repeat business and building loyalty by sending personalised rewards and offers to frequent customers.

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Newsletter Communications

Keeping your audience informed and engaged with regular newsletters that deliver valuable content beyond just sales promotion.

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Cart Abandonment Campaigns

Implementing cart abandonment strategies to recover lost sales and encourage completion of purchases.

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Customer Feedback Emails

Collect valuable customer feedback through carefully crafted surveys and feedback emails post-purchase.

Frequently
Asked Questions.

What is Email Nurturing?

Email nurturing involves actively engaging with current clients, prospects, or previous customers to guide them back into a purchasing journey with your brand. It could be someone who abandoned a shopping cart or has ceased buying from you. You aim to re-engage them, encourage a first-time purchase, or rekindle their interest in buying from you again.

A skilled email nurturing strategist customises the nurturing process based on where prospects fit in your customer spectrum and tailors content to match their past interactions with your brand. For instance, if they’ve not bought anything yet, you might send them a first-time buyer discount. If they’ve bought from you before, consider offering a customer anniversary special to prompt them to repurchase on the anniversary of their first transaction.

In any email nurturing campaign, the content strategy should adhere to best practices concerning email content length, structure, and layout to achieve optimal results. The emails in your sequence should flow naturally from one to the next, aiming to delight and motivate the reader, thereby increasing clicks and conversions.

Have you ever wondered why hiring an email marketing agency is essential? Direct email marketing is a specialised skill. It needs deep technical expertise to ensure compliance, deliverability, and campaign success. Email marketing agencies bring a wealth of skills to the table:

  • Technical Expertise: They excel in identifying the right prospects, building lists, setting up and optimising campaigns, managing budgets, and generating insightful reports.

  • Creative Insights: Understanding your target audience’s preferences and expectations is crucial. Email marketing specialists craft engaging content that grabs attention and resonates with your prospects.

  • Strategic Approach: Agencies continually analyse campaign performance, identify areas for improvement in targeting and creative elements, and recommend innovative approaches to enhance results.

Investing in email marketing proves highly beneficial. Research from 2023 revealed that it yields the highest return on investment (ROI) among various digital marketing strategies, averaging a remarkable £38 for every £1 spent. Email marketing shines due to its capacity for direct, personalised communication, fostering long-term customer relationships, and serving as a cost-effective means to drive engagement, conversions, and revenue.

Businesses can optimise email campaigns through segmentation, automation, and data-driven strategies. It maximises effectiveness and achieves visible results in sales and brand loyalty. Consistently engaging subscribers with valuable content, promotions, and updates keeps businesses top-of-mind and strengthens connections with their audience over time. Moreover, email marketing empowers businesses to monitor and analyse key metrics like open rates, click-through rates, and conversions, offering invaluable insights into audience behaviour and campaign performance.

Yes, you can segment audiences effectively using email marketing. Audience segmentation plays a crucial role in successful email marketing strategies. When you segment your email list based on demographics, past behaviour, preferences, and engagement levels, you can personalise content and messaging to suit each group better. This personalised strategy enhances the relevance of your emails, leading to increased engagement and conversion rates.

 

At our email marketing agency in London, we specialise in employing advanced segmentation techniques to assist our clients in optimising the effectiveness of their email marketing campaigns and reaching their business goals.

Choosing the right email marketing platform requires careful consideration of various factors to ensure it meets your business goals and objectives. Here’s a step-by-step guide to help you make the best choice for your needs:

  1. Focus on Robust Segmentation: Start by seeking a platform providing strong segmentation capabilities. It will enable you to target your audience precisely with personalised content that resonates with them.
  2. Integrate with Your eCommerce Platform: For eCommerce businesses, seamless integration with popular platforms like Shopify, Magento or WooCommerce is essential. This integration ensures smooth operations and enables you to leverage customer data for targeted marketing.
  3. Service-Oriented Features: Service-based businesses should focus on platforms facilitating client communication and service delivery. Look for features such as appointment scheduling integration, customisable templates for service notifications, and automated follow-up sequences to enhance client engagement.
  4. Advanced Automation: Concentrate on platforms with advanced automation features to streamline workflows and save time. Automation can significantly improve efficiency in managing your email campaigns.
  5. Comprehensive Analytics: Choose platforms that offer comprehensive analytics tools. These tools are crucial for tracking campaign performance and optimising your strategies based on real-time data insights.

 

From our experience, Klaviyo is an outstanding choice for eCommerce businesses. It has tailored features, an intuitive interface, and seamless integration with leading eCommerce platforms. We highly recommend Klaviyo for maximising email marketing effectiveness in the eCommerce sector.