Facebook Pixel Conversion Rate Optimisation (CRO) for your Shopify Store

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Conversion Rate

Improve your Shopify Stores conversion rates with the best tactics based on user behaviour.

Is your website attracting visitors but struggling to convert them into customers? It is a common challenge for many businesses. Our highly effective Conversion Rate Optimisation (CRO) services focus on transforming your browsers into loyal customers, ultimately enhancing your sales and ROI.

Audit & objectives.

By leveraging Hotjar and Google Analytics data, we gain deep insights into your website visitors and their behaviour. It allows us to identify consistent conversion barriers and areas for improvement in your Conversion Rate Optimisation (CRO) strategy. We aim to remove these obstacles and enhance the user experience, boosting conversion rates.

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To pinpoint and address conversion drop-offs on your Shopify store, we use Hotjar and Google Analytics. Hotjar’s heatmaps and funnel analysis help visualise user interactions, revealing where users click, scroll and hesitate. It identifies engaging areas and points of friction. Meanwhile, Google Analytics tracks the entire customer journey from product views to checkout, with enhanced eCommerce tracking and key metrics like bounce rates and cart abandonment. Goal tracking and conversion funnels pinpoint specific stages with issues. This combined approach provides actionable insights to optimise the user experience and boost conversions.



Understanding your competitors is crucial, as savvy modern customers inevitably explore alternatives. We analyse them visually and with data to gain insights into what alternative options are available to your customers, ensuring your value proposition stands out in the market.


CRO strategy.

Based on the data gathered, we will develop a strategy that aligns with your business objectives, incorporating CRO hypotheses. We combine proven techniques with creative ideas to build a framework that speaks to your audience and encourages conversions.


Keywords & semantics.

We do not just find keywords; we also explore how your ideal customers communicate. Language can vary by location, mindset, and device. We excel at understanding intent, knowing that higher intent leads to higher conversion rates.


Implement changes.

Here’s where all the struggle becomes worthwhile. From landing pages to copy adjustments and UX enhancements, we implement our strategy and test hypotheses to improve performance.

Why Choose Us?

Enhance your sales and revenue by improving user experience and maximising your website’s traffic potential.

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300-Point Checklist

Our comprehensive 300-point checklist covers the home page, product page, checkout, and other critical pages. By auditing and addressing issues, we implement conversion-oriented tactics to boost your conversions.

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Heatmaps and User Behaviour

We track user behaviour, including clicks, mouse movements, scrolling, rage clicks, and engagement zones, and compare this data with your goals. These insights help us identify and fix issues, improving overall conversion rates.

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Fixing Issues

Our expert developers audit your site and resolve the issues identified. This approach by our dedicated optimisation team ensures a seamless improvement in your site’s performance.

Asked Questions.

What factors can influence conversion rates?

Numerous factors influence conversion rates, such as the quality and relevance of the website’s content, the user-friendliness of the website, the credibility and trustworthiness of both the website and the business behind it, the attractiveness and effectiveness of the call-to-action (CTA), and the overall user experience provided by the website.

  • Google Analytics: This free tool offers detailed insights into how visitors interact with your website, revealing their origin, visited pages, and time spent on each page.
  • Heatmap tools: Tools like Crazy Egg or Hotjar track visitor interactions visually, showing where they click, scroll, and move their mouse on your website.
  • A/B testing tools: Platforms such as Optimizely or Google Optimize enable you to create and compare different website versions to identify which yields better conversion rates.
  • User testing tools: Services like UserTesting or Lookback facilitate feedback collection from real users, helping identify any website issues or challenges they encounter.

To measure the success of your Conversion Rate Optimisation (CRO) efforts, focus on tracking key performance indicators (KPIs) like conversion rate, average order value, and return on investment (ROI) from CRO activities. Additionally, monitor metrics such as bounce rate, time spent on each page, and number of pages visited per session. These metrics will help you assess the impact of your CRO strategies and pinpoint areas for enhancement.

The most significant issues that impact Conversion Rate Optimisation (CRO) on websites stem from various factors:

  • Content structure and style: If your content layout is confusing or unappealing, it can affect conversion rates.
  • Poor quality or uninteresting content: Visitors have specific needs and motivations when they visit your website. If your content does not engage or provide value, your visitors might leave without converting.
  • Inadequate design: Pages overloaded with text and lacking structure can deter users from converting. Well-structured, stylish designs that meet user expectations are more likely to convert visitors into users.
  • Suboptimal user interface and journey: If users struggle to navigate your website, find information, or move between pages, they are less likely to convert. Clear call-to-actions and a user-friendly experience are essential for conversion.
  • Technical website issues: Slow loading times, usability challenges, broken links, and bugs erode trust and frustrate users. A seamless technical experience is crucial for successful conversions.

While you can attempt conversion rate optimisation (CRO) yourself, collaborating with a professional agency like Sweans offers numerous advantages.

Sweans CRO experts possess the necessary expertise, experience, and a fresh perspective to elevate your website. We have access to cutting-edge tools and resources that may not be readily available.

Working with Sweans can unlock the full potential of your website and significantly enhance its performance. Our experts can tailor strategies specifically for your business, ensuring optimal results and increased conversions. Partnering with us will help you focus on your core business activities while we enhance your website’s conversion rates and overall effectiveness.