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“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
Crafting an elegant brand identity to reflect the timeless artistry of seamless patterns for designers and creative enthusiasts.
Branding
London Pattern Studio is a renowned UK-based company celebrated for its exquisite craftsmanship in creating seamless patterns that transform materials into works of art. The collaboration with Sweans for branding purposes is a strategic move aimed at enhancing the visibility and recognition of London Pattern Studio within the market. By leveraging innovative strategies and insights from Sweans, London Pattern Studio aims to elevate its brand presence, communicate its values, and connect with a broader audience of designers and creative enthusiasts. Through this partnership, London Pattern Studio seeks to establish itself as a leading authority in pattern design, captivating clients with its unparalleled craftsmanship and artistic vision.
We presented a bold and distinctive branding solution for London Pattern Studio, encapsulating the essence of its identity with finesse and creativity. At the heart of this branding strategy lies a logo design that matches simplicity with sophistication. Using a basic square shape which symbolises stability and balance, the logo exudes reliability and timelessness, reflecting the established nature of London Pattern Studio as a business.
This unique logo injects personality and flair into the design, making it instantly memorable and unmistakably associated with the brand. Complemented by a sleek black-and-white colour palette, the logo radiates elegance and versatility, ensuring it stands out across various mediums and contexts. Finally, the company name, ‘London Pattern Studio,’ is mentioned in a simple sans-serif font beneath the square, which adds clarity and professionalism to the overall aesthetic. Our branding solution for London Pattern Studio is not just a visual representation; it’s a testament to the brand’s identity, values, and commitment to excellence.
Sweans designers approached the branding of London Pattern Studio with a prime focus on creating a visually striking and memorable identity. Our solution centred on a logo design that seamlessly blends simplicity and sophistication. The use of a square shape, chosen for its connotations of stability and balance, embodies the reliability and timelessness that characterise the brand.With uniqueness and flair, the logo is instantly recognisable and closely tied to the brand.
Our creative artists chose a sleek black-and-white colour palette for the logo design. It adds elegance and versatility to the overall branding. This choice ensures that the branding remains impactful across various mediums and contexts, maintaining its visual appeal and consistency. With the company name set in a simple, sans-serif font beneath the square, clarity and professionalism are further emphasised, enhancing the overall aesthetic while reinforcing the brand identity.
Following the brand identity, the client experienced a notable impact across various aspects of their business. The bold and distinctive branding solution injected a renewed sense of identity and purpose into the studio, resonating with existing and potential customers. With its blend of simplicity and sophistication, the new logo became an emblem of reliability and timelessness, reflecting the studio’s established nature and dedication to excellence. This cohesive visual identity, complemented by a sleek black-and-white colour palette, ensured consistency and versatility across all brand communications, reinforcing professionalism and leaving a lasting impression in the minds of consumers. As a result, London Pattern Studio witnessed increased brand recognition and engagement, solidifying its position as a leader in its industry and paving the way for continued success and growth in the marketplace.
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See the available job positions below
“Nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”
3rd Floor, 86-90 Paul Street,
London, EC2A 4NE