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Make your website responsive otherwise google will penalize your site

By Ajay C Thomas, Posted on November 19th, 2014



Every website wants to be seen. And for that it requires to be filled with rich SEO content, so that on searching on any search engine particularly like Google it is within the first few websites. But what you didn’t know is that just by being SEO rich would not be sufficient for Google. Your website must also be mobile compatible.

With the increasing number of mobile phones, Google actually penalise those website which do not respond to mobile searches. The website cannot be made with a separate mobile-compatible site alone. It requires to be mobile responsive. Google wants to ensure that each user is able to access their choice of website instantly. There is no penalty on desktop compatible sites but there is if your website is not mobile responsive.

With the recent change in the algorithms dedicated to search rankings in respect of mobile friendly sites, Google will penalise those websites which do not fulfil its criteria. And how does Google penalise? It simply lowers your search ranking. So when your search rankings are lowered, your chances of being viewed also get lessened. It is thus advisable to have both desktop and mobile compatible sites.

Hence while web designing it is preferable to chose a mobile compatible design. You cannot have a website which does not underperform. The user needs to get a mobile compatible version of your home page not a separate home page. A mobile friendly website has a higher ranking in the eyes of Google.

Ajay C Thomas

I am Ajay C Thomas, the Founder & CEO of Sweans Technologies Ltd, a Global Digital Agency specialized in Digital Marketing, Social Media, Branding & Web Designing Services offering proven results for various clients across the globe.

Showing 8 comments

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    • Sweans

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  • Mohamed Rivas

    Greetings! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My site looks weird when viewing from my iphone 4. I’m trying to find a template or plugin that might be able to correct this issue. If you have any recommendations, please share. Thank you!

    • Sweans

      Hey, we have sent you a reply on your query. Just go through it and let us know if you need any further clarifications on this.

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