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Innovative Digital Marketing strategies trending these days.

Digital Technology is continuously developing, and to keep up with this growth digital marketing strategies are evolving day by day. There are endless opportunities for today’s marketer. Here are the strategies of Digital Marketing trending and some of the tips on increasing your ROI by incorporating all of them in your campaign.

Mobile Video Advertising

The mobile video advertising is scorching now a days. According to the recent surveys conducted by eMarketers mobile video ad spending is multiplying day by day. In the event that Mobile video advertising is beginning to show up all around and the purpose behind this development is straightforward: pair a cell phone with 4G service, and users can watch and share superb recordings wherever they are. Marketers are using video in apps so as to increase the engagement of the audiences. There are some of the cases wherein the user has to watch a few seconds of the ad before skipping the same. Some of the ads even offer a kind of incentives for watching the entire ad.

imagesSocial Media Networks that are not entirely portable have made video abilities accessible to marketers and users alike. While YouTube and Facebook are not entirely portable platforms, their video advertisements are intended to load rapidly and run easily on cell phones. Facebook likewise offers premium video advertisements for organizations utilizing their platform. Actually, when Facebook declared their video advertisement offering a year ago, it was exhibited on a cell phone.Brands are additionally utilizing video promotions on Snapchat and Instagram to achieve their group of onlookers. Socially keen advertisers utilize these stages to develop their own audience and utilize video for engaging them.

Native Advertising

imagesYou won’t not even know you’re reading native advertisement until you’re profound into it. That is on account of its format and composing style reflect the content of the site you’re going to, which makes a less problematic experience of advertising. At the end of the day, you believe you’re reading a story or segment, yet it’s truly a commercial. Most significant distributors are pushing this native advertising strategy nowadays. You’ll see it on each platform from the stylish Buzzfeed to the world class Wall Street Journal. Native advertising is not at all cheap.

Behavioral Targeting

imagesIf you’ve ever arranged an outing online—booked a lodging room or planned a flight—and after that began seeing promotions for restaurants and attractions in your destination city, you’ve encountered behavioral targeting. Behavioral focusing utilizes data search and web browsing to better target promotions toward the user’s interest. Combining all the insights with different types of targeting results in better targeting. Behavioral targeting is much effective way for the marketers which helps them to reach their audiences.

Virtual Reality (VR)


It’s a dependable fact that virtual reality is taking off as a mesmeric experience. Consider the impact inherent in matching VR with native advertising. Other than giving convincing content that somebody likely needs to watch, you’ve discovered a captive audience. A client may tap to an alternate application to escape portable video advertising, however once his VR headset is on, it’s on.



Smartwatches and trackers of fitness are only the cusp of wearable innovation as shoe and apparel producers keep on creating sensor-based choices. Look for sponsors to make sense of how to gather the information created and aggregate it for savvy product messaging: a MMS coupon for a reviving smoothie after a shirt’s wearer has finished a run or a markdown on shoes.

So which of these trending and upcoming digital marketing strategies do you plan on implementing?

Deepthi Raghunath
Deepthi Raghunath

Well-known as a “Bengali in Sweans” due to the usage of Hindi in my talks I love creating and managing digital content to build relationships for organizations and individuals. Rest assured, my clients are always my priority.

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