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BUZZ RESEARCH

We understand social media is an important component of business marketing as it lets business grow and helps build customer loyalty.

Hence, extensive brand & buzz monitoring is performed on social media to understand what your audience cares about and get insights into what they think about. From these results, we craft unique, spontaneous personal exchange of information instead of calculated marketing messages for your brand. The strategy is to utilize the inherent power of social media to extract brand value with the help of technology and human analysis.

This strategy can be either used to initiate a social media plan for the brand or to measure whether or not your efforts are paying off for the existing plan. There are different avenues, different metrics and demographics to actually analyze this. We don't just go by vanity metrics such as likes, retweets, and shares. Our team of experts and social media analysts aim for deeper insights that can be gained from different dimensions of social media.

This includes social media alerts and tracking social media buzz that is related to your audience interests, track and compare the keywords now trending in the social media platform, measuring the volume of information about your brand in the digital media and also quantifying user engagements. Measuring the success of these interactions is also imperative to understand the trends and to capitalize on what works for your brand.

Various platforms like Facebook, Twitter, Instagram, Google Plus and many others facilitates a broad overview of your audience, as well as specific demographics, lifestyle interests, and other information that lets you measure where your brand stands. These platforms also serve as a reference to know the exact audience growth trends, which would compliment your social media strategy as it’s important to know if your content drives, defers or does nothing to your brand.

Therefore, we assure a solid buzz research that elevates your brand strategy and also establish a strong brand presence.

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Sweans Technologies Ltd, Registered in England with registered office at 82b High Street, Sawston, Cambridge, CB22 3HJ Company No 09082858 and VAT No GB275104027