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Are you eager to improve your website’s ranking?

WordPress is the most versatile content management systems popular among the bloggers. It’s a simpler platform having number of templates, helpful in quickly setting up, an eye-catching and fully hosted blog. You can build up your own professional site and enter into the field of self-hosting and coding.

What is SEO?

SEO  is a huge term including all the techniques, strategies and processes which helps you to increase the ranking of your website in the search engine result pages (SERP). SEO can be termed as a devious exercise raising your sites profile. It’s easy to access and navigate feature, will grab attention of the visitors making your site more appealing and increasing its functionality. Quality content with outstanding headlines, links, images all are the best ways to appear in the SERP ranking slot. Always remember that Google has a severe punishment for all the bad practices including artificial link building and keyword stuffing. Different SEO related plugins are available to assist you.

To improve your SEO carry out some of the tactics briefed below:

Traffic generating content:

Quality of your content should be at top priority while producing significant and amusing content. If you need your content to be recognized then it should have quality, social shares and links. This will definitely drive traffic to your site and increases the chances of getting found in the listings. Remember that your content is for human readers and it should not contain any robotic script. Make readers stay on your site with your contents let them share those posts otherwise your site will get bottom ranking in SERP.

Regular writing:

Updating contents regularly is the most important aspect for appearing in the SERPs. Even though blogging is a time consuming task it benefits a lot. Writing as regularly as you can will help you appear in SERPs and drive more traffic to your site. If you fail to regularly update your contents, search engines will mark your site as irrelevant over time and rank you lower.


Don’t be much concerned about the word count. The only thing you have to take care of is that make your article outstanding with a new approach and try to avoid stuffing it with guff. Be as concise as you can and stick to your point. If you write a lengthy masterpiece bloated with completely relevant and clear text, search engines will prefer this more.

Concise Headlines:

Brief and to the point meaningful headline will help your post to display in Google. Get an emotive pull to the title. Try and mix SEO with emotionally responsive language.

Eternal content:

Content which remains interesting and relevant for number of days even after its initial publish date can be termed as the eternal content. Those contents deliver value in terms of traffic or leads for an elongated period of time.

Internal links:

Link your content to your internal posts which plays a vital role in indicating that your site has value.


Permalinks are nothing but the permanent URLs to your blog posts. They are useful when you wish to direct your visitors to a particular page. Permalink will be automatically created when you write a headline in the “Add New Post” section of your dashboard. It copies exactly what is written in your headline. But one thing you have to be very careful is that WordPress won’t automatically update this permalink if your headline changes. But you can edit it as required before publishing. Google says that there you should use only the most important keywords first. Remove ‘stop words’ such as ‘a’, ‘and’ and ‘the’.

Meta description:

The extract of descriptive text appearing beneath the URL in SERPs, often used to share the link on social media is termed as Meta description. Do not forget to fill this section.


How you name or tag your images, play a vital role in increasing the likelihood of your posting through image searches. Uploading an image with a very complicated name will not prove beneficial. Alt tags are the ranking factor by Google.

Categories and tags:

After finishing the article add it to the category relevant to the topic. Let the category be broad. If you overstuff the posts with tags search engines might penalize you for the same. Categories and tags helps visitors to easily navigate your site, and improve its usability. Tagging has to be done with caution and it has to be short.

I am sure all these basic tactics will definitely help my viewers to increase their websites ranking. If you are interested to know more you can just subscribe and get our updates regularly.


Maddy! People know me by this name. I am a Digital Marketer and Enterprise Blockchain Consultant. Started as a Director - Strategy for Sweans Technologies for almost 4 years, I handle digital transformation internally and take on a digital consulting and training role for large accounts externally.

Showing 19 comments

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