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12 Most popular social media networks

Are you in love with social media platforms? Do you feel it’s a kind of infatuation and keeps you awake at night, interferes when you’re trying to concentrate – literally? Human nature is by default programmed to be socially active to a certain extent and some people are more active while others are not.
Social media is the rising player in the game of digital marketing. Social networking is a go-to-activity when we are bored, have a little downtime or just have a compulsion built from a habit.

(Source: Hootsuite)

1. Facebook 2.23 billion monthly active users

Facebook takes the no. 1 spot. According to several statistics, the rate of growth of Facebook users seems to increase constantly. It just jumped by 100 million monthly active users from 2.13 billion to 2.23 billion in the year 2018. Day by day increase in users shows how popular is the social media giant among other sites. Did you know that there are more than 65 million businesses using Facebook pages?

2. YouTube 1.9 billion monthly active users

A video-sharing social network operating as one of Google’s subsidiaries. YouTube users can be categorized into video uploaders and watchers and around 1.8 billion monthly users fall in both the categories. Many major brands and even media corporations have found their way to the video-sharing site. From music videos and movies to personal vlogs and independent films, YouTube has it all.

3. Twitter 335 million monthly active users

A real-time public microblogging network where every news breaks first. Having more than 335 million active users it emphasizes real-time information highlighting the things happening now.

4. WhatsApp 1.5 billion monthly active users

Despite having been acquired by Facebook in 2014, this instant messaging platform exists as an independent entity. It has captured the imagination of millions of people across the world and has given them the ability to communicate and share instantly with individuals and groups. An icing on the cake is an awesome call feature recently added to it.

5. LinkedIn 294 million monthly active users

More than just a resume and job search site LinkedIn has evolved into a professional platform. It helps industry experts to share their business content, to get in touch with their network and to build their personal brand. There are advertising opportunities related to LinkedIn attracting talents into the company.

6. Messenger 1.3 billion monthly active users

A messaging feature with Facebook and the standalone app which can be used to advertise your business, creating chatbots, sending newsletters and more. Messenger is giving its users new ways to engage and connect with their customers.

7. WeChat 1.06 billion monthly active users

Just like WhatsApp & messenger WeChat grew from a messaging app into an all-in-one platform. This platform can also be used to shop online and make payment offline, transfer money, make reservations, book taxis, and more.

8. Instagram 1 billion monthly active users

Instagram is a photo and video sharing social media app which allows you to share a wide range of content including videos, photos, Stories, and live videos. Your brand presence can be enhanced through your Instagram business profile which provides you rich analytics of your posts and profile.

9. Tik Tok 500 million monthly active users

Rising music video social network and the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and other social media apps. Users can record videos up to 60 seconds, edit them, add music and special effects.

10. Snapchat 255 million monthly active users

A social media app which focuses on sharing photos and short videos known as snaps. It made the stories format popular. We can send a photo or short video as a message (a snap) to a friend, which will automatically disappear a few seconds after viewing it.

11. Pinterest 250 million monthly active users

A place to discover new things and to get inspired, unlike any other social media sites where engagement is the focus. Your brand can get a unique opportunity to shape the purchase decisions of the audience. Pinterest helps your brand to reach the minds of your customers.

12. Medium 60 million monthly active users

An online publishing platform having a social network element. Free to publish and free to read more articles. Republishing your blog post from your company blog onto this platform extends your reach. All the content is driven by the community of users who recommend stories they like, which show up in the feeds of users who follow them.

Deepthi Raghunath
Deepthi Raghunath

Well-known as a “Bengali in Sweans” due to the usage of Hindi in my talks I love creating and managing digital content to build relationships for organizations and individuals. Rest assured, my clients are always my priority.

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