Mr Mahantesh Karoshi

Here are a few expectations and requirements by the client for the website redesign project:

Mr Karoshi expects the new website to have a modern and professional design. The client also emphasised the importance of ensuring that the website distinctly conveys the depth of expertise and unwavering credibility expected of a Consultant Gynaecologist.

• The website should be fully responsive, ensuring a seamless and user-friendly experience for visitors on mobile devices, tablets and desktops.
• Mr Karoshi requires the website to offer an improved user experience, with easy navigation and clear information architecture, enabling visitors to find relevant content effortlessly.
• The content must be well-structured, showcasing Mr Karoshi’s services, specialities, blogs and a prominent call to action for contact.
• Mr Karoshi expects the website to be optimised for search engines (SEO) to improve its visibility on search engine results pages (SERPs) and attract more organic traffic.
• The website should load quickly to reduce bounce rates and keep visitors engaged.
• There should be clear and easily accessible contact information to facilitate patient inquiries and scheduling. Mr Karoshi has strict requirements for patient privacy and data security.
• Any forms or patient-related information must be handled securely and in compliance with data protection regulations.
• Mr Karoshi required the ability to update and manage content on the website seamlessly, such as adding blog posts and updating contact details.
• The website’s design and content should align with Mr Karoshi’s branding and messaging, ensuring consistency across all online platforms.

Mr Karoshi’s collaboration with Sweans Technologies required clear and open communication regarding these expectations, ensuring the successful execution of the website redesign project in alignment with his professional and business objectives.

A well-defined and customised professional website

Sweans Technologies approached Mr Karoshi’s website redesign with a result-oriented strategy. Our research team conducted a comprehensive study of Mr Karoshi’s existing website and identified areas for improvement. During the discovery phase, they learn about Mr Karoshi’s target audience and competitors.

Some cutting-edge strategies implemented on the fresh website were:

• Our creative design team created a modern, user-friendly design that reflected Mr Karoshi’s professionalism and provided a calming online environment for potential patients.
• Responsive web design principles ensure optimal performance across all devices during the website’s construction.
• Sweans reorganised the website’s content, displaying information about Mr Karoshi’s services, specialities, and blog.
• We implemented on-page SEO strategies, including optimising meta tags, headings, and image alt text, to enhance the website’s visibility on search engines.
• The redesigned website underwent rigorous testing to ensure compatibility with various browsers and devices. Sweans also conducted thorough quality assurance checks to eliminate any bugs or issues.

Design and Development

During the design and development phase of Mr Mahantesh Karoshi’s website project, Sweans Technologies embarked on a creative journey to transform the existing digital presence into a modern, user-friendly platform. It would convey Mr Karoshi’s professionalism and act as an educational resource to make informative decisions for patients.

• Through in-depth discussions and consultations, the team gathered insights into the doctor’s preferences, the practice’s unique specialities, and the desired user experience aimed to offer web visitors.
• With this invaluable understanding, the Sweans design team made a professional website based on the conceptualisation and design ideation process.
• Sweans design team created a sophisticated and professional visual identity for the website.
• The design elements conveyed trust and expertise using a calming colour palette and a well-structured layout.
• Our experienced web development team brought the design to life using cutting-edge web technologies. They implemented user-intuitive navigation and a patient portal for secure communication.
• We also ensured the website’s responsiveness across various devices.

SEO Strategy

Mr Mahantesh Karoshi wanted to establish a robust online presence to attract more patients, share valuable information, and provide a platform for patients to connect with him. To achieve this, Mr Karoshi sought our expertise to create a professional gynaecology website and drive organic traffic through SEO optimisation.

These are a few challenges we’ve faced in enhancing search engine rankings and increasing organic traffic.

• Mr Karoshi had a potential website. However, it lacked visibility in search engine results, limiting reach.
• The existing website was outdated in design, user experience, and content, making it unattractive to users and search engines.
• The field of gynaecology in London is highly competitive, with many established practitioners competing for the same patient pool.
• Mr Karoshi primarily wanted to attract local patients in London, making local SEO crucial for success.

Our SEO strategists and content writers established common objectives to ensure the project’s success.

• Develop a modern, user-friendly website that reflects Mr Karoshi’s expertise and provides a seamless experience for visitors.
• Optimise the website to rank higher on search engines, particularly for local searches related to gynaecological services.
• Increase organic traffic to the website through targeted SEO strategies.
• Place Mr Karoshi as an authority in gynaecology by showcasing his qualifications, experience, and patient testimonials.

We devised a comprehensive SEO optimisation strategy to address Mr Karoshi’s unique needs. The redesigned website was modern, intuitive and responsive. It improved the user experience and made the site mobile-friendly. Detailed keyword research helped to identify the most relevant and high-traffic keywords related to gynaecology services in London. Within a few months of launch, the website earned about 45% more organic traffic. And ultimately, the website now ranks on the first page of Google for several relevant keywords.

Website Training

Our Content Management System (CMS) training would typically begin with an introduction to CMS, explaining what it is and why it’s essential. It includes discussions on the benefits of using a CMS for website management.

• In the website training for the client, we covered how to use the WordPress CMS. We also included step-by-step instructions with the help of the WordPress Guide.
• The training encircled all the main aspects of the dashboard, menus, and navigation so that Mr Karoshi could easily find and use the necessary tools and features.
• Our training also focussed on creating, editing and managing content. It also includes adding and formatting text, images, videos, and other media and scheduling content publication.
• We helped the client set up user roles and permissions to control who can do what within the CMS.

Results

The website redesign process involved collaboration with our professional web development team. We incorporated modern design principles, responsiveness, user-friendly features, and search engine optimisation (SEO) techniques. The website redesign project for Mr Mahantesh Karoshi yielded significant improvements in user experience and online visibility. By focusing on our main objectives, we built a digital platform that serves the client’s current patients and attracts new prospects. The positive results obtained after the website’s launch affirm the importance of a well-executed digital presence in the healthcare industry, ultimately contributing to Mr Karoshi’s continued success in gynaecology.