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Top 12 reasons to invest in Search Engine Optimization (SEO) this 2020!

By Deepthi Raghunath, Posted on May 19th, 2020

In Search Engine Optimization, SEO

0
Reasons to invest in SEO

The right SEO can make or break a business online. Consumers and the ways to reach them both are dispersed in this digital era. There are some of the digital marketing techniques that hold good for almost all the types of businesses ranging from small, medium and large. Search Engine Optimization (SEO) is the best tactic ever and lot has been written about SEO and its merits by many of the experts. SEO is not just a good-to-do but is a must-do for all the businesses. It is a way to ensure that your business ranks higher organically on search engines results page. This helps your business to get seen by a larger group of audience who are the prospective customers of your business. SEO is a long term strategy having a noticeable impact on your business which brings long term results.

Sounds exciting? Right! Let me take you through few important reasons to invest in SEO.

SEO expands visibility

Proper SEO with regular updates can help you in expanding your website visibility to a wider base of prospects. This gives you an opportunity to convert and attract your customers. Huge number of searches are done on Google per second and it’s going to increase in the future.

SEO increases quality website traffic

Website traffic will be the direct consequence of better visibility on the right type of keywords. To get your customers to the place you need them to go, make sure your Search Engine Optimization (SEO) keywords are as specific and accurate as possible. This will increase website traffic to your company website. Keywords are the indicators of search intent and are commanding a lot more credibility.

SEO increases Brand Awareness

Top position rankings result in significant impressions. Having your website in these top positions on the result pages gives more exposure for your website. Being on the first page for your targeted keywords helps users to associate your brand with those keywords and instills trust. The more your pages and content rank in high positions in the search engines, the  more chances are there to see your content associate with your brand.

SEO helps understand your audience

Implementing site analytics is the best way to get a better idea about your visitors. Get information about which social media outlets, industry blogs and professional forums your site traffic comes from. Turn your Search Engine Optimization (SEO) into a powerful customer service tactic by creating content which addresses your customers concerns.

SEO is a 24/7 promotion

Search Engine Optimization (SEO) is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.

SEO gives you healthy ROI

Modern business marketing is definitely expensive. Businesses have a hard time raising the capital for increasing visibility and attracting traffic to compete with the famous brands. But these days digital marketing has changed all this as there are most of the tools which are easier to build and implement. Video is an integral part of any SEO strategy and is the cheapest form to produce. Most of the Search Engine Optimization (SEO) techniques do not require big budget and small businesses can compete favorably with the big competitors.

SEO  attracts talent

SEO can help you attract talent. People searching jobs also start their journey on Google. You can optimize your website to rank on Google for the positions you are hiring for. Avoid recruiting fees and acquisition costs by investing into a SEO strategy.

SEO is mobile

The future of online is the mobile as a huge percentage of internet users are using mobile these days and is likely to increase. By optimizing your website for SEO, you are also preparing yourself for the next generation of marketing. Your website must be mobile-friendly and search engines will favor your website for optimizing your site for mobile.

SEO is cost-effective

One of the most cost-effective marketing strategies which targets the users who are actively looking for your products and services online.  Inbound nature of SEO can help save your money as opposed to some of the outbound strategies including cold-calling. SEO  targets users actively searching for products and services like yours. The traffic resulting from SEO is more qualified than many other marketing strategies.

SEO increases site usability

Making your website easier to navigate for the search engines, SEO  helps to make your website more navigable for users . SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This makes it easier for search engines to crawl your site and find pages. It  makes easier for users to find information on your website.

SEO increases your website referrals

One of the benefits of SEO is that it will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will you grow referrals, literally and figuratively!

SEO increases  blog traffic

SEO will increase your blog traffic. As your website’s authority rises with search engines, a few things will happen. Your blog’s individual ranking in Google will rise. Your blog content is more likely to be found on Google. You will gain more referral traffic from your website by promoting your blog.

Over to you:

The benefits of Search Engine Optimization(SEO) are endless. SEO is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a SEO campaign today.

Deepthi Raghunath

Well-known as a “Bengali in Sweans” due to the usage of Hindi in my talks I love creating and managing digital content to build relationships for organizations and individuals. Rest assured, my clients are always my priority.

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