Facebook Pixel Heatmaps &
User Recordings for Conversion Rate Optimisation

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Heatmaps and
user recordings.

Enhance your website’s conversion rate with tools like heatmaps and user recordings.

Our Heatmaps and User Recording Process.


Event Tracking 

Use tools like Google Analytics or similar platforms to set up event tracking for buttons and links. Define specific events for diverse interactions you want to monitor, such as button clicks, link clicks, form submissions, etc.


Behaviour Analysis.

Use the data collected from event tracking to analyse user behaviour. Look at patterns such as the most clicked buttons or links, the pages with the highest engagement, and the navigation behaviour of your website users.


User Flow Mapping.

Create user flow maps based on the collected data. Understand how visitors move through your website, from entry to exit points, and identify common paths or drop-off points.


A/B Testing.

Conduct A/B tests to enhance user engagement. Test buttons, links, or layouts to see which versions lead to better interaction rates or conversions.


Heatmaps & 
Session Recordings.

Implement tools that provide heatmaps and session recordings. Heatmaps visually represent where users click and scroll the most on your pages, while session recordings offer insights into individual user interactions.



Set up conversion tracking for crucial actions (e.g., purchases, sign-ups). Analyse the conversion funnel to identify areas for improvement and optimisation.


Feedback Collection.

Gather user feedback through surveys or feedback forms to complement behavioural data. Understand user preferences, pain points, and suggestions for enhancing usability.



Use insights from data analysis to optimise buttons, links, and overall user experience continuously. Make iterative improvements based on actual user interactions and feedback.


Mobile Responsive.

Ensure that tracking and analysis tools account for mobile and responsive design. Analyse how user behaviour differs across devices and screen sizes.

Privacy & 

Respect user privacy and comply with relevant data protection regulations. Implement appropriate measures for anonymisation and secure handling of user data.

Understand customers at every level.

Enhance your products and services based on genuine customer needs and deliver them in a manner that fosters customer loyalty.

goal achivements

Overcome barriers

Identify barriers preventing key traffic segments from converting.


Maintain consistency

Maintain a seamless experience across all devices.

Customer satisfaction

Engage customers

Interact with customers before they navigate away from your website.

Asked Questions.

What are heatmaps, and how can they help me?

Heatmaps are visual representations of user behaviour on a website or app. They use colour intensity to show where users click, tap, scroll, or hover their mouse. This data can help you understand how users interact with your interface, identify areas of confusion or difficulty, and optimise the user experience.

User recordings capture the entire user journey, like a screencast. You can watch individual users navigate your website or app, see what they click on, and understand their thought process. While heatmaps provide a high-level overview of user behaviour, user recordings offer a more granular view of individual user interactions.

Use heatmaps to get a swift understanding of overall user behaviour patterns on a specific page or section. They’re ideal for identifying trends and common click paths. Use user recordings for in-depth analysis of user journeys or to diagnose usability issues. Recordings can reveal user frustrations or confusion that might not be apparent from heatmaps alone.

Absolutely! Combining heatmaps and user recordings is a powerful way to gain an understanding of user behaviour. Heatmaps can highlight areas of interest, while user recordings can provide context and explain why users interact with those areas in a particular way.

Most user recording tools offer features to anonymise recordings. It typically involves diminishing sensitive information like personally identifiable details (PII) or credit card numbers. You can also choose to record only specific areas of the screen to minimise the amount of user data captured.