The Art of India (AOI) is recognized as India’s Largest Showcase of artworks for art lovers. It exhibits the culture, styles, practices, and traditions of three eras of Indian art. The AOI preserves the Indian art culture and demonstrates the golden era of artistry to the future Indian generations. Sweans created a genuine website for India’s Largest Art Showcase, The Art of India. Our most daunting problem was selling the artworks at the auction for a short period from May 18th to May 19th 2022. However the auction was a huge success, and significant sales were recorded at the auction.
Our strategies managed to help spread the word about the art show across the nation. Another potential threat to website creation was maintaining the aesthetic touch of the website. With the help of infographics, we could communicate effectively with the visitors using engaging visuals. All the artworks auctioned on the website had a social sharing button widget with the basic information on the art and the artist. As a result of social media integration, AOI gained popularity among young Indian art enthusiasts and collectors.
Sweans assisted the client in unifying the audience by establishing a unique website. The 24-hour live auction was a tremendous success that restored the democratization of art. The YouTube videos compelled art enthusiasts to attend the art festival and spread the word about it. The website could connect every corner of the country and artists could express their emotions to recreate the nation’s culture. Our team’s strategies led to a significant impression on the client’s Facebook page. We could also engage the website visitors without compromising the artistic touch.
