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Digital Marketing Strategist – Google AdWords PPC


Job Location: Calicut

Key Responsibilities:

  • Plan, analyze, recommend and implement the multi-channel marketing strategies to meet the marketing objectives of the client
  • Coordinate with internal teams and raise the requirements for projects i.e. creative, ad banners, mailers, website content or any other media related stuff
  • Conduct research to analyze and understand the market competition for benchmarking
  • Play an advisory role on client engagements, serving as a digital strategy advisor
  • Budget allocation as per planning, funds management, monitoring project cost & ensuring ROI
  • Development of ad strategies for all clients and campaigns
  • Meeting clients for Presentation of work, growth, ROI & future strategy
  • Supporting internal teams as per the requirements of the campaign

Skill Set:

  • Google AdWords (PPC)
  • Knowledge about organic SEO and latest SEO techniques
  • Google Analytics and its integration with AdWords
  • Social Media Marketing (Facebook Ads, LinkedIn Ads, Twitter Ads)
  • Expert in Page Optimization
  • Basic knowledge of HTML, design & development tools

Education & Experience:

  • Google Analytics & AdWords Certification
  • 3 or more years of experience as Digital Marketing Strategist

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