A runway towards successful inbound marketing.

The transformational way to promote your business and to turn strangers into customers can be described as Inbound Marketing. Using effective blog posts, e books, SEO, social media marketing, and different keywords to help viewers search, converting them into our regular visitors through subscription forms, looking at them as our leads and working to make them our longtime customers is the entire process of inbound marketing. In this era of digital engagement inbound marketing has become a vital aspect of doing online business. Sharing and distributing the contents which answers each and every question of the prospective customer, using different marketing tools is possible through inbound marketing.

 A ) Attract right people:

Getting proper and useful traffic to your site is the necessity of any online business today. Attracting right users to your site is also much important and for this the tools which can be used are:

1.Blogging which refers to the creation of effective reliable contents  proves to be the best answers for your customer’s queries.
2.SEO- Search Engine Optimization  helps you to appear when and where your customer searches you.
3.Website pages act as the digital store for your business. Transformation of each page of your website into bucketful of exclusive knowledgeable contents tempts the strangers to visit your pages.
4.Publishing through different Social Medias helps you to engage with the prospective customers and explore your brand.

 B) Convert the visitors:

After attracting the website visitors, next step is to convert them into prospective leads by getting their contact. An email address is the most important contact for any online marketer ever and gaining it easily is a real task. Tools useful for this process can be stated as:

1.Optimization filling and submitting customer’s information in the subscription forms.
2.Generation of leads also depends upon the Calls to Action which will help the visitor to download several useful whitepapers.
3.When the visitors click on a call-to-action, they are directed into the landing page where the offer gets fulfilled and the information submitted by that customer can be used for further conversation.
4.Your marketing database has to be centralized which can help you to purely monitor the past and plan the future business.

C) Close your call:

After completing the process of attracting perfect visitors, converting them into actual leads now it’s the time to carry on the process of transformation of those leads into your actual customers. Closure of right leads at the right time can be done with the following tools:

1.Customer Relationship Management maintains all the records related to the companies, contacts and different deals you have in your hand perfectly.
2.Generating the closed loop reporting to analyze the working of marketing and sales team.
3.Sending emails with relevant and useful contents helps to build trust among the leads.

D) Delight your customers:

Giving your clients the first preference leads to maintaining a longtime relationship for the business. Delighting your consumers can be done through different tools:

1.Monitoring socially and knowing your customers queries and understanding their needs.
2.Providing smart calls to action.
3.Surveys help you to know what your customer requires.
4.Provide your customers with delightful contents and also help them to achieve their goals.

This marketing helps any company to change its annoying marketing style to the loving style. Just be aware that Inbound marketing does not take place on its own rather we have to do it.

Deepthi Raghunath

Well-known as a “Bengali in Sweans” due to the usage of Hindi in my talks I love creating and managing digital content to build relationships for organizations and individuals. Rest assured, my clients are always my priority.